"...the ride goes up and down and round and round. It has thrills and chills, and it's very brightly coloured, and it's very loud and it's fun, for a while. Some people have been on the ride for a long time, and they begin to question - is this real, or is this just a ride? And other people have remembered, and they come back to us. They say 'Hey! Don't worry, don't be afraid, ever, because, this is just a ride.'" - Bill Hicks